The Tart Super Fruit: Noni

Coffee Family

Morinda citrifolia L.

Noni- pronounced: (No-nee)

The fruit of the Noni tree has a strong, tart taste and is packed with minerals and vitamins.

Noni is cultivated in countries such as Polynesia, East Australia, China, Philippines, Taiwan, and Japan’s Okinawa prefecture. It has been consumed in Polynesian culture as a general tonic and in traditional Chinese medicine for numerous ailments for centuries. It is being used by the Japanese people for a variety of important reasons:

15 benefits Noni Juice generates inside and outside the body:

(Click on each heading to read more about research on the health benefits)

Antioxidant properties:

It neutralizes the negative effects of oxygen free radicals which try to change and harm the DNA of cells.


It has anticancer activity by preventing the formation of cancerous-DNA. It has shown efficacy towards cancers such as lung, liver, and renal cancer. It also prevents tumor growth in mammary glands.

Diarrhea and Hypertension:

Noni relaxes muscles by contributing to the blockade of voltage-dependent calcium channels and secretion of intracellular calcium content.


It produces an inhibitory effect on XO enzymes which relieves gout and gout-like symptoms.

Cigarette Smokers:

It shows improvement among serum lipid profiles and other risks among cigarette smokers, such as lessening the severity of cigarette smoke-induced dyslipidemia (an abnormal amount of lipids).


The fruit’s physical performance-enhancing potential proves to improve endurance, balance, flexibility, combat fatigue, and overall physical performance which is highly suggested for athletes.

Liver Disease:

The hepatoprotective factors are effective in protecting the liver from toxin exposure and overall relieving many liver ailments.


The antipsychotic effects have shown to greatly improve behavioral issues and other psychotic illnesses. The therapeutic effects are also thought to treat neural diseases and damage, such as cerebral ischemic stress.


Along with the increase in cerebral blood flow and effects on oxidative stress, it is shown to greatly improve memory and memory impairment.


The effects are comparable to hydrocortisone and have shown to significantly relieve not only pain and joint destruction caused by arthritis but also allergy inflammation.


It reduces the level of glycosylated hemoglobins, serum triglycerides, and low-density lipoprotein cholesterol while increasing insulin sensitivity and uptake of glucose, proving to be a functional food for those with type 2 diabetes. It also is effective in preventing the development of type 2 diabetes in individuals.


Anthraquinone, an aromatic organic compound, is seen to be a promising compound for use in anti-wrinkle agents because of its ability to bring out the modification and conversion of structural cells.

Gastric Emptying:

Studies show phytonutrients delay gastric emptying which then slows down digestion. This slows the release of sugars into the bloodstream. Digestive enzymes are also stimulated without changing the amount of urine, feces, or intestinal transit.

Wound Healing:

When blood sugar levels are reduced, wound healing speeds up. Research also shows collagen laid down faster and protein levels were higher after consuming the juice.

Immune System¹:

It causes the rejection of tumor cells which cannot be done without activating the first line of defense of the existing immune system. This cannot be done without also activating the adapting immune system, as well, proving this fruit stimulates a stronger immune system.¹


What makes this drink even more beneficial for the body is:

when it is fermented. The benefits of consuming fermented foods are improved nutritional value of food, control of intestinal infections, improved digestion of lactose, control of certain types of cancer, and control of serum cholesterol levels, and much, much more



Word of caution when consuming Noni juice:

*Causes high levels of potassium: consult your doctor if you have any conditions that will be negatively affected by high levels of potassium.

*Not recommended for those who are pregnant or breastfeeding, have kidney problems, or diseases of the liver.


Additional sources:

  1. Li, Jinhua, et al. “Fermented Noni exudate (fNE): a mediator between immune system and anti-tumor activity.” Oncology reports 20.6 (2008): 1505.
  2. Gilliland, Stanley E. “Health and nutritional benefits from lactic acid bacteria.” FEMS Microbiology reviews 7.1-2 (1990): 175-188.


* The statements contained herein have not been evaluated by the Food and Drug Administration. The information contained in this website is intended for education, entertainment and information purposes only. This information is not intended to be used to diagnose, prescribe or replace proper medical care. The plant described herein is not intended to treat, cure, diagnose, mitigate or prevent any disease.